episode 22

Next Level SEO Marketing Strategies from the Former SVP of Marketing at Overstock.com


Next Level SEO Marketing Strategies with Jeremy & the Former SVP of Marketing at Overstock.com, Geoff Atkinson. Geoff Atkinson is the Founder-CEO of Huckabuy. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com where he developed expertise in SEO and grew the channel from $0 to $300 million in the late 2000s. In addition to SEO, Geoff managed everything from pricing algorithms and content generation, to buying rain jackets in New York City’s garment district. Jeremy & Geoff touch on Geoff’s background in the industry, why the technical part of SEO is important, how Huckabuy stands out compared to other SEO companies, and why people need to care more about SEO. Listen to this week’s episodes to learn all tactics related to SEO for eCommerce Brands and to learn Geoff’s incredible background at Overstock.com.

Links Mentioned on the Show:

Secrets of Marketers Instagram

Show Notes:

  • Introduction.
  • Geoff touches on his business background. (1:28)
  • Why Geoff started a company in SEO. (3:24)
  • Why is the technical part of SEO so important? (6:55)
    • The importance of structure data.
  • How Huckabuy stands out compared to other companies. (10:00)
    • A competitive advantage the company has. (11:00)
    • Big companies running into trouble with Google as a search engine. (12:55)
  • Why do people need to care more about SEO? (15:04)
    • Discussion on an undervalued channel that can drive success in SEO. (17:28)
    • The truth on what drives SEO success proved through analytics. (17:52)
  • Jeremy: “What is a realistic time frame for SEO to start driving growth?” (18:43)
  • SEO tactics for an eCommerce brand. (22:30)
    • Keyword research. (23:21)
    • Designing the brand. (26:41)
  • Differences in cost acquisitions between search and paid Marketing. (28:35)
  • Geoff’s experience at Overstock. (33:44)
  • What is ‘dynamic rendering’? Geoff explains this concept. (36:00)
  • Additional approaches that Huckabuy is specializing in. (39:33)
  • Jeremy explains how correlating brand and search is an advantage. (42:16)
  • Geoff discusses the two metrics that predict the success of a company. (43:44)
    • How many people are searching for your brand and domain authority. (43:51)
  • Jeremy asks Geoff about the team culture he developed to enhance performance. (45:22)
  • Jeremy and Geoff briefly bond over skiing. (49:51)
  • Geoff shares his secrets on how he keeps himself inspired. (51:40)
  • Parting thoughts. (53:30)
    • How to connect with Geoff for more information on Huckabuy. (53:52)

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