episode 10

Shaun Sheikh – On Media Buying & Customer Acquisition


Shaun Sheikh is the CEO and co-founder of the award-winning Jump 450 Media. He is a highly successful entrepreneur in the digital marketing arena and carries an insatiable appetite for intimately understanding the inner, technical workings of digital advertising campaigns and platforms (including Facebook, Google Search, Google Display Network, YouTube and Y! Gemini). His marketing prowess was recognized by Forbes Magazine, where Shaun was selected as a Forbes 30 Under 30 for marketing and advertising in 2017. Shaun has developed highly innovative media buying strategies that provide for large arbitrage opportunities in competitive ad auction environments, which have fueled the profitability of Jump 450 Media’s clients. Combined with deep insights into powerful creatives and storytelling, the resulting effect is accelerated and sustainable sales growth, demand generation and market awareness for brands.

Links Mentioned on the Show:

Secrets of Marketers Instagram

The Creative Curve Book

Show Notes:

  • Introduction
  • Shaun Sheikh describes his background (1:55)
  • Jeremy asks more about Jump 450’s clients and what he does for them (5:42)
  • Shaun mentions media channels that Jump 450 specializes in (9:15)
    • Jeremy mentions Jump 450 Facebook ads (11:18)
  • What are some of the biggest mistakes you’ve made? What have you learned from these? (13:10)
    • Biggest mistakes in terms of marketing (14:22)
  • Walk through of what Shaun does when launching a new campaign (17:07)
  • Jeremy reiterates what Shaun mentioned about campaigns (22:23)
  • Shaun explains a macro-consumer trend (26:17)
  • The creative curve (28:10)
  • Jeremy asks Shaun if he has metric consistency (31:10)
  • Shaun talks about the best channel he has found right now (33:23)
  • Jeremy and Shaun touch more on youtube advertising (35:20)
  • “How do you learn and get the knowledge you have?” (38:40)
  • Jeremy asks what inspires Shaun when it comes to marketing (40:15)
  • Parting thoughts
    • How to reach Shaun

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