episode 26

The Secrets Behind Quiz Funnels with Ryan Levesque


Co-hosts Jeremy Blossom & Danielle Korpman sit down with Ryan Levesque – Ryan is the 5 x Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He is also co-founder of bucket.io®, the world’s leading QUIZ Funnel software technology, with over 30 million end users worldwide.

Learn more about The Ask Method, and sign up for a workshop here.

Episode show notes:

  • Introduction
  • 2:10 Welcome Ryan Levesque
  • 2:49 What a quiz funnel is and how it works
  • 5:30 Why quiz funnels are compelling
  • 7:30 The viral component
  • 9:20 But what about conversion rates?
  • 11:30 What is zero party data?
  • 18:25 Seeding the sale for your offer
  • 21:20 Ideal number of questions
  • 31:15 Building a quiz funnel
  • 33:15 Common mistakes
  • 39:40 The psychology behind why quiz funnels work
  • 44:00 Types of quizzes
  • 51:30 How to get started building your own quiz funnel

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