The Secrets Behind Quiz Funnels with Ryan Levesque
Co-hosts Jeremy Blossom & Danielle Korpman sit down with Ryan Levesque – Ryan is the 5 x Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He is also co-founder of bucket.io®, the world’s leading QUIZ Funnel software technology, with over 30 million end users worldwide.
Learn more about The Ask Method, and sign up for a workshop here.
Episode show notes:
- 2:10 Welcome Ryan Levesque
- 2:49 What a quiz funnel is and how it works
- 5:30 Why quiz funnels are compelling
- 7:30 The viral component
- 9:20 But what about conversion rates?
- 11:30 What is zero party data?
- 18:25 Seeding the sale for your offer
- 21:20 Ideal number of questions
- 31:15 Building a quiz funnel
- 33:15 Common mistakes
- 39:40 The psychology behind why quiz funnels work
- 44:00 Types of quizzes
- 51:30 How to get started building your own quiz funnel