Jeremy interviews Arthur Levy in this week's episode, an Inside look at Performance Marketing. Arthur Levy is the VP of Business Development at Brex where he is in charge of channel strategy and partnerships. In the past 18 months, Brex has brokered key partnerships with blue-chip Partners including YC, Amazon Web Services, JetBlue, Zoom, Trinet, First Republic Bank, Slack, Apple and Netsuite. Partnerships now drive close to 40% of Brex’s new revenue each month. Arthur started his career at Centerview Partners in tech investment banking, and has spent the last ten years operating and investing.  Links Mentioned on the[...]

Jeremy interviews Steve Hartmann in this week's episode, an Inside look at Performance Marketing for a Fortune 100 Company with a $100million + Budget. Steve Hartmann is the Head of Integrated Marketing for Experian’s direct to consumer business where he is responsible for the management of all paid media channels and partnerships. The current focus of Experian’s consumer strategy is the revolutionary Experian Boost product that launched in 2019 with an expansive cross-channel marketing strategy. With almost 20 years of marketing experience, Steve has a broad-reaching marketing background with an emphasis on customer acquisition, media strategy and brand marketing. Prior[...]

Jeremy interviews Max Finn the President of Unicorn Innovations and they unreveal Hacking the Performance Game & Killer Automated Media Buying Tactics Every Marketer Must Know. Max Finn is a serial entrepreneur who has raised millions of dollars in VC funding, sold products to the Fortune 500, and helped hundreds of businesses more effectively market and sell their products through paid advertising. Over the past few years, his primary focus has been helping already successful businesses leverage the power of paid advertising on Facebook to increase their customer acquisition.Jeremy and Max discuss Max's background in Entrepreneurship, differences between those who focus[...]

Jeremy interviews Allen Burt this week who is the founder of Blue Stout, an eCommerce Design, Development & Optimization agency. Blue Stout is full of eCommerce strategists, designers, and engineers that turn stores into beautiful high-converting profit machines. As a serial entrepreneur and digital product expert, Allen has led teams in developing stunning web products and brands in industries ranging from fashion to travel that have gained features in such publications such as WIRED and the Los Angeles Times. Tune in to this week's episode to learn Allen's strategies on what drives revenue to eCommerce brands, how they improve customer[...]

Tune in this week to listen to Jeremy & Itay dive into the importance of keeping both loyal and potential clients engaged through emails, how deliverability has improved during the course of this process, and other topics that will improve your overall email strategy for all campaigns! Itay Bengal is a direct response copywriter, previous agency owner, and funnel designer. Itay recently moved from Austin, TX to the Orange County, CA area to join Strikepoint Media as SPM’s Senior Marketing Strategist. He works hands-on with clients to improve conversions throughout their funnels by focusing on micro-optimizations and benefit-based storytelling. Links[...]

Ryan Chapman is the YetiText Founder and has spent the last decade working on how to use messaging to build a connection with folks with whom you want to be doing business. With the help of his team, they’ve been making it possible for any business to adjust their approach to communicating and connecting with contacts to capture leads, convert them to customers and build relationships that create profit jumps that benefit everyone. Links Mentioned on the Show: Secrets of Marketers Instagram Show Notes: Introduction Ryan talks about how he got into public direct response and his background (1:22) Jeremy[...]