episode 13

Greg Rollett – On All Things Video & Internet Marketing


Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with entrepreneurs and small business owners from all over the world to use media and marketing to create a business that fuels their life. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on Amazon Prime and Entrepreneur.com. Rollett is the founder of Ambitious.com, a media network that is known as “the voice of small business.” Through Ambitious.com and the Ambitious TV Network, they have been able to create hundreds of online TV episodes and thousands of snackable videos for their clients that have been seen millions of times and have generated millions of dollars in sales for his clients. Greg married his high school sweetheart Jennifer and they have 3 boys, Colten, Ryder and Ashton.

Links Mentioned on the Show:

Secrets of Marketers Instagram

Show Notes:

  • Introduction
  • Greg gives more insight into his background (1:15)
  • Jeremy mentions what Greg really does (4:58)
  • Greg goes through his process when helping someone with their marketing (6:03)
    • “What do you want to be known for?” (6:55)
    • Paper exercise (9:40)
  • Finding audience to grow (13:46)
  • “Why do you recommend videos?” (14:37)
    • What the platforms want (17:40)
  • Jeremy talking about how emotions impact us and who we idolize (18:50)
  • Greg explains how videos help with your copy effectiveness (20:30)
  • Snackable videos (22:30)
    • Linkedin video (24:45)
  • Frequency of videos (25:00)
  • Advertise the videos (26:00)
  • Jeremy describes his takeaways from Gregs advice (28:40)
  • Facebook tactics to get views with pennies (31:15)
  • Jeremy explains how Greg quantifies everything (35:30)
  • Greg gives more insight into his exact numbers in regards to video ads (37:15)
  • Why you should put out video each week (39:15)
  • Jeremy gives a summary of the episode (41:00)
  • “How do you get inspired?” (42:09)
  • Parting thoughts
    • How to reach Greg