episode 04

5 Tips Millionaire Marketers Use in Their Campaigns

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In this weeks episode, Jeremy explains how you can win even when you lose when it comes to building and testing your marketing campaigns. Listen now to learn Jeremy’s 5 major ingredients that you need to implement into all of your campaigns to ensure success.

Links Mentioned on the Show:

Secrets of Marketers Instagram

Show Notes:

  • Introduction: how do millionaire marketers approach a campaign?
  • The phase that gives marketers the most trouble.
  • “You can always win when you lose when it comes to building a marketing campaign..”
  • What should be done before building the campaign? Grab a pen!
    • Who are you targeting?
      • What is cold traffic?
      • Dan Kennedy on ‘pain points’.
      • Write a letter to your brand about who you are.
      • Setting expectations and goals is vital.
    • What is the duration of the campaign?
      • The thousand click test podcast.
      • Determining the purpose of your campaign.
      • S.M.A.R.T.
      • What is the reach of your campaign?
      • The importance of being extremely calculated.
  • What makes a campaign a $1 million blockbuster? (Five ingredients)
    • All great campaigns capture attention.
      • Two big ideas to capture attention.
    • What is the design of your campaign?
      • On how to attract people through design.
    • On how successful marketing campaigns convey value.
      • What is value?
      • “Conveying value should not be on design only.
    • Is your campaign irresistible?
      • Determining whether your campaign is irresistible.
    • Does your campaign compel action?
      • The root of an unsuccessful campaign.
    • Is there a clear direction for the campaign?
      • The multiple-options problem.
  • Parting thoughts.

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