Hacking the Performance Game & Killer Automated Media Buying Tactics Every Marketer Must Know

Jeremy interviews Max Finn the President of Unicorn Innovations and they unreveal Hacking the Performance Game & Killer Automated Media Buying Tactics Every Marketer Must Know. Max Finn is a serial entrepreneur who has raised millions of dollars in VC funding, sold products to the Fortune 500, and helped hundreds of businesses more effectively market and sell their products through paid advertising. Over the past few years, his primary focus has been helping already successful businesses leverage the power of paid advertising on Facebook to increase their customer acquisition.Jeremy and Max discuss Max’s background in Entrepreneurship, differences between those who focus on current profits rather than the long-term profit, tactics on media buying as a whole, how to keep the ball rolling on ad creatives,  how essential it is to manage behavior, and much more!

Links Mentioned on the Show:

Secrets of Marketers Instagram

Unicorn Innovations

Episode Show Notes:

• Introduction.
• Max Finn talks about his family background of entrepreneurship. (1:40)
• Jeremy asks Max what approaches he takes in his business. (5:00)
• Jeremy breaks down why internet marketers fail when spending on traffic. (9:10)
• Max explains the differences between those who focus on current profits rather than the long-term profits. (11:26)
• Jeremy shares his experience with Strikepoint and scaling their value. (15:56)
• Max describes the middle ground between short-term and long-term vision. (18:23)
• Jeremy touches on how essential it is to manage behavior. (21:30)
• Max touches on the tactics his company uses when buying media and sending traffic for a website. (23:22)
• On the surfing approach. (30:48)
• How successful Marketing is like a math equation. (33:29)
• Jeremy: “How do you keep up with the rotation of ad creatives?” (35:55)
• Why should a business not change their audience when it comes to ad creatives? (41:50)
• Max shares his tactics to keeping the ball rolling with ad creatives. (44:51)
• Jeremy and Max discuss how vital internal and external creatives are. (49:22)
• Jeremy asks Max how he stays motivated and inspired in his craft. (51:15)
• Parting thoughts. (55:30)
  • How to connect with Max Finn. (55:57)