Todd Brown – On How to Use Education-Based Marketing to Dominate Your Niche

Learn How Millionaire Marketers are using Education-Based Marketing to Dominate their Niche with Legendary Marketer Todd Brown. Todd Brown is the Founder of MarketingFunnelAutomation.com. He’s considered the foremost authority on engineering high-conversion customer acquisition marketing funnels. In this episode, Todd explains his top tactics for differentiating your products and services in the market and dives into his EBM (Education-Based Marketing) model.

Links Mentioned on the Show:

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Show Notes:

• Introduction.
• Todd Brown’s introduction.
• Three things that everyone must be doing in order to win and succeed.
  • Vitamin supplement example.
• How to differentiate your product from competitors.
  • Giving a name.
    • How to highlight the product’s purpose.
    • The importance of a title.
    • How to cut through the clutter.
  • Give your customers hope.
    • Tennis shoe example.
    • How it becomes education based.
• On Jeremy’s shiny object syndrome explanation.
• “Claims are lame.”
• Todd’s new car purchase process.
  • How to attract consumers through the customer journey.
  • “You are not in the business of generating leads.”
  • What is the difference between marketing and selling?
• What is EBM content?
• Who is your BIGGEST competition?
• Defining vanity based marketing.
• How is EBM content marketing?
  • Todd thinks more as a prosecutor. Why?
• Jeremy explains why clients don’t see what they missed.
  • Why price does not matter.
• Todd touches on Jeremy’s shiny object syndrome explanation.
• Parting thoughts.